Let’s begin with introductions. Can each of you tell us your name, how long you’ve worked at Visions, and the unique skills you bring to your customers?

I’m Stephan Vernooij, and I started working at Visions 10 years ago. I’m honest and open with our customers, and that leads to building long-term relationships. It’s nice to see that after so many years, nearly all of our clients are still working with us.

I’m Morgan van de Reep, and I started working for Visions 3.5 years ago. I’m always open to learning new things and I try to look ahead of situations to make sure we can fulfil our customer needs.

What sets Visions’ studio and Botanical Image Library apart from other image suppliers?

MvdR: The combination of 35 years experience in botanical photography and the relationship with all the growers and breeders is a unique element to create the best images possible. Everyone at Visions is willing to take the extra step to create that one image that makes a variety a top selling product.

How do your customers’ business goals impact the photography productions at the studio?

SV: As diverse as our customer base is, the need for a large selection of excellent images keeps the studio busy all year round! It’s a top priority for us to offer as many varieties as possible, of the highest quality in our Botanical Image Library. But even with over 400,000 images, we are driven to find and photograph new and missing varieties. To make this happen, we’re partnered with over 100 growers and breeders who consistently deliver both tried and tested favorites, and new varieties to our studio. Furthermore, many of our clients connect us with new growers and breeders, ensuring we continue to grow our collection.

How can the right image impact sales?

MvdR: These days, it’s easier for our clients to follow their customers’ behavior on their website, and see which images are working well. We often hear from new customers that their sales have improved since using our images. While an image is just one component of the total effort to increase sales online, it’s clear that consumers really want to imagine what a botanical product will look like in their garden or home. A good image can help with that. Our existing clients also tell us that they have a higher click rate when a Visions image is on their website.

SV: The right image really does make a difference in terms of sales. It’s common for potential clients to overlook that a small investment in a good picture can increase sales by a large percentage.

Stephan, having worked at Visions for over 10 years, have you noticed changes in the market?

SV: Online usage has been increasing every year since I started working for Visions. In addition to the increase in the number of online mail order companies, there’s been a significant increase of merchants on marketplaces and in affiliate marketing over the last few years.